Troy Family Dental
SGA Dental Partners ยท Confidential

Arch Economics Calculator

Locked

Three lab strategies, side by side.

Compare what was proposed last year against today's reality and the Power Lab quote. Adjust the editable fields to model discount strategy, marketing spend, and supply-cost sensitivity. Sticker pricing and clinician compensation are locked by SGA leadership.

Legend

Editable input
Locked by leadership (password to edit)
New line โ€” not in original model
Calculated total / earnings
Per-Arch Line Item

Scenario

Scenario A

Proposed Last Year

Original pro forma. Pre-marketing-CPS. Assumed renegotiated supply costs.
Baseline
Scenario B

Today's Reality

Neo Dent all-in lab cost + marketing CPS now in the margin profile.
Current state
Scenario C

Power Lab Option

Kim Middleton / Ryan Moorman quote โ€” stackable guide + zirconia final, no bar.
Path forward
Pricing & Patient Collection
Sticker price per arch
๐Ÿ”’
๐Ÿ”’
๐Ÿ”’
Patient discount
Net collection
$25,000
$22,000
$22,500
Payroll (Locked Rates)
Doctor compensation %
๐Ÿ”’
๐Ÿ”’
๐Ÿ”’
Doctor compensation $
$7,500
$6,600
$6,750
Advocate fee
๐Ÿ”’
๐Ÿ”’
๐Ÿ”’
Staff bonus %
๐Ÿ”’
๐Ÿ”’
๐Ÿ”’
Staff bonus $
$750
$660
$675
Total payroll
$8,948
$7,958
$8,123
Medical Supplies & Labs
Surgical guide
๐Ÿ”’
Implant fixtures
Final prosthesis
๐Ÿ”’
Anesthesia
Other supplies
Total lab & supplies
$6,327
$9,074
$4,473
G&A & Marketing
Promotional discounts (incremental)
Marketing cost per sale NEW
Other G&A
Total G&A & marketing
$2,239
$5,989
$5,989
Bottom Line
Total practice expenses
$17,514
$23,021
$18,585
Earnings per arch
$7,486
$-1,021
$3,915
Margin on net collection
29.9%
-4.6%
17.4%
ฮ” vs. last year's promise (A โ†’ B)
โ€”
What disappeared when marketing CPS and Neo Dent's lab bill hit the actual P&L.
Power Lab recovery (B โ†’ C)
โ€”
Margin recovered per arch by moving guide + final to Power Lab at the quoted pricing.
Annualized swing โ€” 80 arches/yr
โ€”
Power Lab option vs. today's reality. Adjust volume in the calculator narrative as needed.

Source notes โ€” pulled from Granola transcripts

Power Lab quoted pricing โ€” Stackable surgical guide $1,400โ€“$1,450; final prosthetic (zirconia, no bar) $1,850; titanium tie bar add-on $450. Source: Lab / Troy Family Dental โ€” May 6, 2026 and FW: Sarah / lab โ€” Apr 22, 2026. Broker: Kim Middleton.
Today's lab cost โ€” Neo Dent all-in modeled at $7,100/arch (Guide $2,975 + Implant $1,700 + Final $3,399 + Anes $500 + Other $500 from prior pro forma "Current" column). Cross-checked against Kim's $3,500โ€“$3,700/arch lab-only estimate for prior vendor. Source: Troy pricing convo โ€” May 6, 2026; TFD Weekly Marketing Sync โ€” May 5, 2026.
Marketing cost per sale โ€” $3,500 to $4,000 range; midpoint $3,750 used. Not present in original 2025 pro forma. Source: recent doctor call.
Pricing โ€” Sticker $27,000 currently discounted to $22,000. Proposed new base $25,000/arch ($50,000 double). Webinar bundle $22,500 single / $45,000 double. Source: Troy pricing convo โ€” May 6, 2026.
Note on participant name โ€” The Power Lab broker in the transcripts is Kim Middleton (middletonmentoring@gmail.com), not Ken. Verified across May 1, Apr 22, and May 6 meeting records.
Exported.